Every Texan Has a Story - Let Your Shirt Tell Yours
Select your city, wear your story, and show the world where in ETX your heart lies. Order your personalized ‘City Established’ shirt today!
New Arrivals
Check Out Our Newest ETX Gear

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903 Hat
$23.95
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Alto Established T-Shirt
$19.95 – $21.95
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Beaumont Established T-Shirt
$19.95 – $21.95
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Conroe Established T-Shirt
$19.95 – $21.95
East Texas Is A Hidden Gem That We Are Proud To Call Home
Wear the Heart of the Piney Woods
Share/Promote Your Love For ETX With Locally Designed Gear.

Support Local
Your purchase helps makes our cause.

Quality Merch
We only source quality merch and gear to promote ETX.

ETX Designed
All merch has been designed by Texans who live in ETX.
Most Popular Products
Check out some of the recent popular products.
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Forest Trail Official Hoodie
$29.95 – $31.95Hot

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Texas Heart Classic T-Shirt
$19.95 – $21.95Hot

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ETX Arrow Classic T-Shirt
$19.95 – $21.95Hot

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Personalized Established T-Shirt
$24.95Hot

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Piney Woods Vintage Cap
$23.95
We Pine For East Texas
Thanks To Partners
Together we are stronger than the sum of our trees.












