Every Texan Has a Story - Let Your Shirt Tell Yours
Select your city, wear your story, and show the world where in ETX your heart lies. Order your personalized ‘City Established’ shirt today!
New Arrivals
Check Out Our Newest ETX Gear
Azalea
Black
Brown Savana
Cardinal
Carolina Blue
Charcoal
Dark Chocolate
Dark Heather
Irish Green
Maroon
Military Green
Purple
Red
Royal
Orange
Alto Established T-Shirt
$19.95 – $21.95
Azalea
Black
Brown Savana
Cardinal
Carolina Blue
Charcoal
Dark Chocolate
Dark Heather
Irish Green
Maroon
Military Green
Purple
Red
Royal
Orange
Beaumont Established T-Shirt
$19.95 – $21.95
Azalea
Black
Brown Savana
Cardinal
Carolina Blue
Charcoal
Dark Chocolate
Dark Heather
Maroon
Military Green
Navy
Purple
Red
Royal
Orange
Conroe Established T-Shirt
$19.95 – $21.95
East Texas Is A Hidden Gem That We Are Proud To Call Home
Wear the Heart of the Piney Woods
Share/Promote Your Love For ETX With Locally Designed Gear.
Support Local
Your purchase helps makes our cause.
Quality Merch
We only source quality merch and gear to promote ETX.
ETX Designed
All merch has been designed by Texans who live in ETX.
Most Popular Products
Check out some of the recent popular products.
Black
Dark Chocolate
Indigo Blue
Light Blue
Light Pink
Navy
Sand
Sport Grey
White
Forest Trail Official Hoodie
$29.95 – $31.95
Ash
Azalea
Black
Brown Savana
Cardinal
Carolina Blue
Charcoal
Dark Heather
Light Blue
Military Green
Natural
Navy
Red
Royal
Sand
Sky
Sport Grey
White
Texas Heart Classic T-Shirt
$19.95 – $21.95
Ash
Black
Brown Savana
Cardinal
Carolina Blue
Charcoal
Dark Chocolate
Dark Heather
Light Blue
Maroon
Military Green
Natural
Navy
Purple
Red
Royal
Sand
Sky
Sport Grey
White
ETX Arrow Classic T-Shirt
$19.95 – $21.95
We Pine For East Texas
Thanks To Partners
Together we are stronger than the sum of our trees.